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Lightning Bundle

Who is this bundle for?

  • Micro-Businesses
  • Small Non-Profits
  • Mom & Pop Shops
  • Local Start Ups
  • Need to collect payment online for 5 or less products / services
  • You want your customers to clearly understand how you help them

Features:

  • Easy and Clear Content Management
  • Scale Anytime
  • Clear, Simple Messaging
  • Optimized for Search Engines
  • Personalized, Professional Guidance
  • First Year of Maintenance Free
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Not sure what you need?

Not to worry! Pick a time to talk with us and we'll help you determine what the best next steps will be for you.

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Want to Know What Makes a Website Good?


Tech

Marketing

Design

What is it?

The look and feel of your website.

Why is it important?

If your visitors can't understand who you are or what you do because of poor design, then you'll lose out on many opportunities. If visitors can't access your websites navigation on mobile devices then your going to miss out on opportunities.

Clarity

What is it?

How understandable your message and branding are.

Why is it important?

Donald Miller says "If you confuse, you lose" and this is very true. If visitors to your website don't understand at first glance, for example, that you're a handyman that helps people in the Greater Detroit area, then you've lost that visitor.

What is it?

How easy it is for someone to grasp what you want to convey.

Why is it important?

Hand-in-hand with clarity, the more complex and obscure you write, the more likely you are to lose visitors. The average person is unlikely to sift through volumes of text to understand who you are and what you do. Make it plain, make it simple.

What is it?

Talking about things your visitors want to hear.

Why is it important?

Most businesses are trying to reach a specific kind of person; if you don't speak to the challenges that are relevant to that person, they'll lose interest.

Hosting

What is it?

Hosting is like a neighborhood in which your web address and website reside.

Why is it important?

Having a good host can determine your level of security vulnerabilities and site speed. You have two broad options: physical servers or cloud servers. Cloud servers tend to be more secure because they aren't bound to one specific server. As such, they also tend to be faster because they can be served from a closer physical location to where your visitors are accessing the internet.

Security

What is it?

Security is often determined by how vulnerable it is to attacks and data leaks.

Why is it important?

Exactly as it sounds. How vulnerable is your website to be taken over or altered by someone else? You may not think about it unless you use logins or payments, but your visitors want to be able to trust your website. Being hacked will greatly damage trust in your business or organization.

Performance

What is it?

Broadly breaks into two concepts: page speed and analytics. Page speed is how fast your web pages load and analytics refers to the ability to receive specific data about your website and how visitors interact with it.

Why is it important?

Many studies have been done regarding page load speed and how long the average person will wait to see your website. The average is about 3 seconds. Analytics will allow you to see how often someone comes to your site and immediately leaves, clicks on buttons, how long they spend on certain pages, etc. These details can be used to improve your website and better engage your market.

Build

What is it?

This is the nerdy side that most business owners understandably leave to someone else. These are the technologies you choose to "build" your website - could be web builders or something more sophisticated.

Why is it important?

The technology you choose will directly affect your customers' experience and yours. How easy is it to load your images? Change the words? How quickly can visitors find what they're looking for? Do they get caught in errors often? All of this will change the effectiveness of your visitors engagement.

SEO

What is it?

Search Engine Optimization is simply how easy it is for your website to be found by search engines.

Why is it important?

Billions of people search for trillions of different topics every day, if you want people to find you when they're searching in your market then you'll want to improve your SEO. On the other side, some websites don't want to be findable by search engines so they can be optimized to be hidden.

Domain

What is it?

Much like a street address, your domain is your web address where people can find you on the web.

Why is it important?

Having a good one that expresses your brand in a simple and concise way will improve SEO and user experience.